Whether the Code of Ethics is an Effective Way of Effective Media Essay

Whether the Code of Ethics is an Effective Way of Effective Media Practice - Essay Example The emergence of developed techno-economic paradigm inevitably increases greater attention of the organisations or the agencies in order to revitalise their overall economic performance. According to the recent practices of the media and communication organisations it has been recognised that the codes of media related practices have drawn major interest towards increasing attention on a particular media enquiry, which has transformational influence on the overall communication and media industry (Christians, 2009). Moreover, the codes of practices also have been recognised to draw attention about any required changes in the media and communication policies in order to contribute to a transformational economy. However, ethics or the codes of media practices in Australia has also been recognised to bring major hurdles for the country’s media and communication industry in terms of substantially improving the media performance of the organisations (Media Entertainment & Arts Alli ance, 2013). Few of the key roles played by the ethics/codes of media practices have been critically described in the following sections. According to the current media and communication of Australia, the codes of ethics has long been witnessed to play a pivotal role not only to increase community awareness, but it also has major contribution on the transformational economic growth of the nation. The code of ethics of the nation has also been recognised in securing best practices of the media and communication organisations along with their wide range of practices. The codes of ethics in Australian media industry possess relatively simple and clearly identifiable factors that determine to improve efficiency of the organisations. The code of ethics of the country relies basically on four major factors, including honesty, fairness, independence and respect for the rights and liberties of others (Australian Press Council, 2014). In the context of honesty, conserving the way of honestly reporting and interpreting essential facts has been identified as a set of common and relatively best practices in the Australian ethical codes of media practices. In order to meet the requirement of honesty in response to the ethical codes, the process of striving accuracy along with fairness and revelation of each essential fact can be dully accepted towards securing ethical media practices across the nation (Australian Press Council, 2014).